Our greeting cards are designed by Carolina Söderholm, a Swedish born, award-winning graphic designer based in Toronto. Carolina’s style is inspired by Swedish folk art.

Swedish Folk Art, also known as "Allmoge," encompasses traditional art forms and crafts from Sweden. It is characterized by vibrant colours, intricate patterns, and motifs inspired by nature and rural life. This art style often features floral designs, animals, and geometric shapes, reflecting Sweden's unique landscape, rich cultural heritage and artisanal craftsmanship. Our greeting cards and art prints are all inspired by this style.

Our “Fika” card celebrates a cherished Swedish tradition that involves taking a break to enjoy coffee and pastries, often accompanied by good company. It’s a moment to relax and socialize, reflecting the Scandinavian appreciation for balance and quality of life.

While Fika is a Swedish tradition focused on taking a break with coffee and pastries, Hygge is a Danish concept that emphasizes coziness, comfort, and contentment. Both highlight the importance of enjoying simple pleasures, but Fika is more about socializing during a coffee break, whereas Hygge encompasses a broader sense of creating a warm, inviting atmosphere.

We do! We love crafting custom designs for special occasions. Our Fika card was originally crafted for the Fika cafe in Kensington market. Please contact us for more details and to discuss your requirements.

Yes, all designs are unique and exclusively created for our brand by Carolina Söderholm.

Yes, Design Holmen’s exclusive Scandinavian inspired greeting cards can be purchased at select locations and a variety of stores in Toronto. Swipe Design books + objects, Helen + Hildegard, The Candy Bar, Fika cafe, Rural Commons, all carry select cards. If you are in Toronto and would like to come by the studio in person, please contact carolina@designholmen.com for more information about the next in-person shopping opportunity.

Our greeting cards are printed on high-quality, uncoated, 100 LB cover (FSC certified paper) for durability and a premium feel. All cards come with a matching envelope.

Our standard greeting card size is 4.25” x 5.5” (A2). We also have 3 x 3 mini cards available, as well as one square, illustrated mushroom card which is 5.25 x 5.25.

Yes, each greeting card comes with a matching envelope to complete the set.

Shipping times vary depending on your location. All Canadian orders are shipped via Canada Post. For shipping outside of Canada, please contact us for detailed rates.

Yes, we provide wholesale pricing for bulk orders. Please contact carolina@designholmen.com for more information and pricing details.
We would be happy to email you a wholesale catalogue.

 Yes, our greeting cards are available for purchase through our online store, with shipping options for Canada and the United States.