The Doodle Post is a monthly craft subscription for children. Owner Erin Wynne started The Doodle Post as a response to a rebellion against “branded” toys so often purchased by parents. She also wanted to promote play, creativity and self-expression, and time away from technology. The monthly craft packages created that opportunity for parents.
Design Holmen helped The Doodle Post launch a new brand that truly reflected the creativity inherent in the product. The work included a custom pattern, a new identity and beautifully silkscreened packaging.
Project Collaborator:
Erin Wynne
thedoodlepost.com