About

About the Studio

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Carolina Söderholm

About Design Holmen

Founded in 2011 by Carolina Söderholm, an award-winning creative director based in Toronto, Design Holmen is a premier design studio with over 22 years of global design and branding experience. She has worked in Sweden, Vancouver, New York and Toronto. Her illustrious career includes six years as a senior designer at Bruce Mau Design in Toronto. She also owned and operated the Toronto-based creative studio Field Trip & Co.

Carolina’s expertise spans brand strategy and brand identity projects. She led the branding of Oprah Winfrey’s Harpo Films and Harpo Studios, the rebrand of the Santa Monica transit system, the wayfinding and communication touch points for Fogo Island Inn.

One of her notable achievements is designing the brand and wayfinding for The Bentway in Toronto, an award-winning linear park under the Gardiner that turned a hated highway into a beloved public space.

In the past three years, Carolina has contributed to multiple projects for Waterfront Toronto, including various reports, public engagement initiatives, and a public awareness campaign for The Port Lands.

Design Holmen welcomes any challenge, from crafting simple identities to executing large-scale branding projects that connect and communicate with diverse audiences.

Don't hesitate to reach out and discover how we can bring your vision to life.


What Clients are saying:

Carolina was a pleasure to work with and really listened to our concept and vision for the business. She was able to design a brand identity that embodied our values and the design features we hoped for. We love our new brand and can’t imagine us without it. It fits perfectly into our DNA.
— Kathryn Wortsman, Managing Partner
We worked with Carolina Söderholm to re-think the design and editorial framework of our Corporate Plan, CSR, Annual Report, as well as our 5-year Strategic Plan. Carolina and her team were able to transform traditionally corporate documents into something that looks and feels as dynamic, conversational and bold as Waterfront Toronto itself. In doing so she created documents that are more welcoming, engaging and easy to read at a glance – by anyone. These are projects to be proud of. Not only that, working together was an absolute pleasure and I would not hesitate to work with Design Holmen again.
— Lisa Taylor, Chief Financial Officer Waterfront Toronto
I can’t speak highly enough of our experience with Design Holmen. Carolina completely captured the spirit we were after with our brand and we loved all of the concepts presented to us. Everything was delivered on schedule and Carolina went above and beyond helping us develop all our final pieces. We are over-the-moon with our final identity. 
— Amanda Worsley, Owner of Local Hero
Carolina Söderholm, owner of Design Holmen is amazingly talented and I can honestly barely speak highly enough of her. She is fun and easy to work with, very thorough, and a great strategic thinker but most importantly seems to have unfailing taste in terms of design. Her idea presentations knocked me out and it was so difficult to pick among the gorgeous options she gave me.
— Lise Anne Gougeon, Owner of Pomegranate
 

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