Demetriou Art Group (DAG) is a full-service art consulting firm based in Toronto with expertise in contemporary and historical Canadian fine art. The firm offers a range of advisory, curatorial and collection management services to meet the needs of private and corporate art collectors.
Design Holmen designed a new brand identity for the firm that positioned them both as fine art experts as well as art world innovators, a strategy aimed to appeal to a traditional client set while projecting the contemporary savvy of a youthful and experienced team.
The identity pushes the word “Art” slightly to the left, optically putting it first, while aligning the axis of the “M” with a forward slash. This precision and consideration creates a mark that is both sophisticated, exact and puts art at the core. The colour palette is muted and subtle, often using tonal values of warm grey and black to create a brand that feels timeless.