Phyto is a woman-owned, niche landscape architecture firm in Washington D.C. The firm is dedicated to crafting artistic & technical solutions for the next green revolution: the creation of the plant-covered city.
The team at Phyto creates sophisticated plant systems within urban environments that result in beautiful, richly layered and ultra-functional landscapes.
The challenge for this rebrand was to not only represent the firm’s creative and tangible solutions but also its intellectual power.
The Phyto icon is both the letter y at the centre of the name, but also a symbol that stands for intellectual and physical pathways. It’s a perfect merger between symbolism and typography. The ability to be both things is what makes it so versatile. The upwards motion of the icon is also a nod to planting and growth.
The monochromatic brand palette with the occasional pop of green support the idea that the lush and abundant looking images are all the colour that the brand needs.
Collaborators:
Claudia West, Melissa Rainer, Thomas Rainer, Emilie Carter. Adam Damiani (Animation)