The Candy Bar on College Street in Toronto has been the #1 stop for candy lovers since 2012. Paola Giavedoni, the CCO (Chief Candy Officer) hired Design Holmen to design the first store produced line of chocolate bars: The Candy Bar / Bar. This was not just an opportunity for The Candy Bar to create a new line of locally crafted chocolate, but also an important educational tool to teach consumers how to properly enjoy it. Who knew…but you are actually suppose to suck on the chocolate, not chew, to get the most out of the flavour. The words “SUCK DON’T CHEW” were used as an eye catching, educational and without a doubt cheeky graphic on the square package.
The inside featured directions along with a bright pink tongue where the chocolate lover could jot down tasting notes. The best part of the project besides eating a lot of high quality chocolate, was learning how to enjoy something anew.
Project Collaborators: Paola Giavedoni, Andora Graphics (printing)